Entertainment
Kalki 2898 AD Now Streaming on Netflix and Amazon Prime
Kalki 2898 AD, the highly anticipated dystopic action film featuring Prabhas and Deepika Padukone, has concluded its successful theater run. As of August 22, it is now available for streaming on OTT platforms Netflix and Amazon Prime.
The Hindi version of Kalki 2898 AD is exclusively streaming on Netflix. Meanwhile, the original Telugu version, as well as the Tamil, Malayalam, and Kannada versions, can be accessed on Amazon Prime Video.
This dual streaming strategy aims to attract a broader audience from varied linguistic backgrounds. A similar approach was seen with Prabhas’ earlier release, Salaar: Part 1—Ceasefire, which was also available on multiple platforms.
Kalki 2898 AD has achieved remarkable financial success, grossing approximately ₹1,041.65 crore at the global box office. The film’s domestic collection reached ₹766.65 crore over five weeks, while its overseas earnings stood at ₹275 crore.
<pThe film, directed by Nag Ashwin, creatively merges elements of the Hindu epic Mahabharata with science fiction. It features a star-studded cast that includes Amitabh Bachchan and Kamal Haasan, further enhancing its appeal.
This film is distinguished by its separate language releases on different streaming platforms, a departure from the usual practice. Such a strategy may drive subscriptions to specific OTT services, but it could also lead to viewer frustration as audiences may need multiple subscriptions to watch the film in their preferred language.
Prabhas, who portrays the character Bhairava in the film, expressed his exhilaration about the project, emphasizing its blend of mythology and futuristic themes. He noted that the audience’s appreciation of Kalki 2898 AD during its theatrical release has increased anticipation for its streaming availability.
With the film now available on streaming platforms, it is expected to reach an even larger audience, continuing to share India’s rich cultural mythology.