Kendall Jenner Stars in Adanola’s New Athleisure Campaign

Supermodel Kendall Jenner is the new face of British activewear brand Adanola, starring in a playful ’80s and ’90s-themed campaign that highlights the brand’s versatile and minimalist designs. The campaign, photographed by Sean Thomas and styled by Harper’s Bazaar’s Carlos Nazario, showcases Jenner modeling sculpting activewear, track sets, and cozy winter knits.

Jenner, known for her athleisure-inspired style, emphasized the importance of balancing comfort and fashion. “I always like to find the balance between style and comfort,” she told Harper’s Bazaar. “It’s important to find fabrics and silhouettes you feel good in and have your go-to basics. Layering is also key for versatility.”

The campaign features pieces that are functional for workouts yet stylish enough for everyday wear. Jenner recently shared a selfie on Instagram wearing a purple Adanola set, further cementing the brand’s appeal to her followers. The new collection, which includes hoodies, joggers, and track jackets, will be available starting January 8, with prices ranging from $38 to $130.

Jenner highlighted her favorite pieces from the collection, including the Ultimate Full-Length Unitard and an all-brown biker shorts set. “The biker shorts, sports bra, and zip-up top were super cute and cozy,” she said. “I would definitely wear them to work out or get things done around the house.”

Adanola founder Hyrum Cook praised Jenner as the ideal ambassador for the brand. “Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go,” he said in a press release. “We’re thrilled to have her bring our vision for this collection to life.”

The collection is designed for those who prioritize comfort without sacrificing style, making it a perfect fit for both fitness enthusiasts and athleisure lovers. With innovative fabrics and a price point under $130, the line is expected to resonate with a wide audience.