Kroger Offers Free Breakfast Boxes for Daylight Saving Time

CINCINNATI, Feb. 24, 2025 /PRNewswire/ — The Kroger Co. (NYSE: KR) is introducing its first-ever Kroger Hour Back Box to help customers adjust to the upcoming daylight saving time change. This initiative allows customers to claim one of 39,000 free breakfast items, designed to ease the transition of losing an hour of sleep.

The limited-edition Kroger Hour Back Box, set to launch on March 4 at 12 p.m. EST, contains a variety of Our Brands breakfast essentials. Included in each box are popular items such as Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer, and Kroger Frozen Breakfast Sandwiches to provide a convenient morning option as clocks spring forward.

Tom Duncan, Vice President and Head of Marketing at Kroger, emphasized the importance of this promotion, stating, “Losing an hour of sleep during daylight saving can challenge parents and their family’s schedule. We created the Kroger Hour Back Box to make daylight saving a little easier, helping families jump start the day with customer-favorite morning foods.”n

In addition to the breakfast essentials, the Hour Back Box will include a gift card that provides a one-year Kroger Boost membership, valued at $59. This membership features benefits such as free grocery delivery for orders over $35, 2X fuel points, and exclusive savings. Kroger plans to distribute the Hour Back Boxes on a first-come, first-served basis, while supplies last.

For those unable to secure an Hour Back Box, Kroger will also offer customers the opportunity to claim one of 39,000 free breakfast items starting March 7 at 12 p.m. EST. To participate, customers can visit Kroger.com/HourBack to download a limited-time, single-use digital coupon. This coupon can be redeemed at any Kroger Family of Stores or online.

The promotion aligns with Kroger’s commitment to customer service and satisfaction. It aims to lessen the disruption caused by daylight saving time, which begins on March 9. Customers have expressed appreciation for these initiatives that provide both convenience and savings during this transitional period.

The Kroger Company serves over 11 million customers daily through its extensive network of retail stores and a seamless digital shopping experience. Dedicated to feeding the human spirit, Kroger continually aims to innovate grocery shopping with initiatives like the Hour Back Box.