Laura Sánchez Reflects on Life, Fashion, and We Love Flamenco’s 13th Edition

SEVILLE, Spain — Laura Sánchez, the German-born, Huelva-raised model and entrepreneur, has navigated a transformative year, culminating in the 13th edition of We Love Flamenco, the prestigious fashion event she co-founded with Javier Villa. The event, held at the historic Hotel Alfonso XIII from Jan. 10 to 17, showcased over 70 designers and 39 runway shows, solidifying its status as a cornerstone of flamenco fashion.

“This year has been a whirlwind,” Sánchez said, reflecting on her divorce, her daughter Naia‘s move to the U.S., and her participation in a televised sewing competition. “But through it all, I’ve emerged stronger, more focused, and ready to embrace the future.”

We Love Flamenco, now in its 13th year, has grown significantly since its inception. What began as a two-day event has expanded to eight days, featuring more than 1,200 designs. Sánchez attributes the event’s success to its ability to blend tradition with innovation. “Flamenco fashion is not just about volantes and polka dots,” she explained. “It’s about preserving artisanal crafts and pushing boundaries.”

This year’s trends included pastel shades, powdered tones, and an unexpected emphasis on gray. Designer José Hidalgo, a standout at the event, showcased a collection that mixed gray with mandarin and mint, proving that flamenco fashion can defy expectations. “José is a trailblazer,” Sánchez said. “He breaks the boundaries of what flamenco fashion can be.”

For Sánchez, flamenco fashion is more than just clothing; it’s a cultural touchstone. “When you wear a flamenco dress, you carry with you memories of ferias, family, and tradition,” she said. “It’s a ritual that connects us to our roots.”

The event also highlighted the importance of preserving artisanal skills, from lace-making to embroidery. “If flamenco fashion were to disappear, so would these crafts,” Sánchez noted. “We’re not just preserving traditions; we’re giving them new life.”

In addition to her work with We Love Flamenco, Sánchez has been open about her personal journey, including her diagnosis of diabetes in 2021. “I decided to be transparent about it because I wanted to help others,” she said. “It’s part of my life, and I’m not ashamed of it.”

Looking ahead, Sánchez is excited about the future. “2025 is already shaping up to be a remarkable year,” she said. “We’re expanding our horizons, and I can’t wait to see where this journey takes us.”