Lego Unveils First-Ever ‘ONE PIECE’ Sets Inspired by Netflix’s Live-Action Series

BILLUND, Denmark — The Lego Group, Netflix, and Tomorrow Studios have announced a groundbreaking collaboration to bring the world of “ONE PIECE” to life in Lego form for the first time. The new Lego sets, inspired by Netflix’s live-action adaptation of the beloved anime and manga series, will feature iconic scenes and characters, including the Straw Hat Pirates as Lego Minifigures.

“This is a truly special collaboration. For the first time, Lego play and the exciting world of anime meet,” said Lena Dixen, Senior Vice President for Core Businesses at the Lego Group. “Building the world of ‘ONE PIECE,’ as depicted in the Netflix live-action adaptation, in Lego brick form has been such an exciting challenge.”

The collaboration marks a historic moment for fans of the series, which follows the adventures of Monkey D. Luffy and his crew as they search for the legendary treasure known as the One Piece. The live-action adaptation, starring Iñaki Godoy as Luffy, premiered on Netflix in 2023 and has been renewed for a second season.

“We are excited to collaborate with Lego, a brand synonymous with creativity and the joy of play, to mark a historic moment as we build out the treasured manga’s adventures in iconic Lego form for the first time ever,” said Josh Simon, Netflix’s Vice President of Consumer Products. The sets are designed to allow fans to recreate their favorite moments from the series, with meticulous attention to detail.

The Lego “ONE PIECE” collection will include playsets and experiences, with a full reveal expected in the coming months. The collaboration reflects the enduring popularity of the franchise, which began as a manga by Eiichiro Oda in 1997 and has since expanded into anime, films, and now live-action adaptations.

The Lego Group, founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark, continues to innovate with partnerships that bridge pop culture and play. The company’s products are sold in over 120 countries, making it one of the most recognizable brands in the world.