Entertainment
Lil Wayne Teams Up with NFL for Exclusive Merchandise Launch
Green Bay, WI
The National Football League and Mitchell & Ness announced a unique collaboration today with multi-platinum artist Lil Wayne. This partnership aims to release exclusive, limited-edition apparel during significant sports and cultural events, beginning with the 2025 NFL Draft in Green Bay.
The first collection will celebrate the Green Bay Packers, designed by Lil Wayne himself, who is a lifelong fan of the team. “We had to create something that reps the G but still drips with that Tunechi flavor. It’s more than merch,” Lil Wayne said. “It represents legacy, loyalty and a little bit of luxury for the real ones.”
The apparel collection will feature limited edition tees, hoodies, and a signature jersey, all influenced by the upcoming album, “Tha Carter VI,” and elements of the Packers’ iconic Cheesehead® culture. The designs will incorporate bold graphics and premium details, reflecting Green Bay’s football heritage.
“This collaboration represents the essence of Mitchell & Ness – merging one of the most talented worldwide entertainers with iconic sports franchises and bold merchandise designs,” said Emilie Arel, president of Mitchell & Ness. “We couldn’t be more excited to launch a collection with Lil Wayne at the NFL Draft.”
Additional collections featuring other NFL teams will be released throughout the year. Fans can purchase the products at MitchellandNess.com, Fanatics.com, NFLShop.com, select online team stores, stadium shops, and at the NFL Draft in Green Bay for the initial Packers assortment.
“Lil Wayne’s influence on culture and music is undeniable, and we are excited to bring his creative vision to life,” said Xaimara Coss, director of licensing at the NFL. “Launching the first collection in Green Bay will be a celebration of individuality with the Packers’ Cheesehead® tradition being at the forefront.”
More details about the collaboration will be revealed in the coming months as the NFL, Mitchell & Ness, and Lil Wayne aim to redefine game-day apparel.
