Madurai Aavin Milk Cooperative Sets Ambitious Festive Sales Target

The Madurai Aavin Milk Cooperative Union has announced a significant sales target for the upcoming festive season. With just two weeks remaining, the cooperative aims to achieve a sales goal of 5 crore INR, marking a substantial increase from the previous year’s target of 3.5 crore INR.

Aaving is expanding its distribution network to reach a wider customer base, particularly focusing on retailers offering sweets, ice cream, milk, and various milk products. A. Sivakami, the general manager of the union, highlighted the introduction of new product sizes in response to customer demand. “We have introduced new 250g sweet packs alongside the existing 500g and 1kg options,” Sivakami stated.

A senior official from Aavin disclosed that production had been ramped up over the past month to meet the anticipated demand for Diwali sales. “Our sales team is making concerted efforts to connect with additional retail shops,” the official noted.

Aavin’s product range includes popular sweets such as halwa, milk halwa, kaju katli, moti pak, pista roll, cashew halwa, milk cake, and ghee laddu. The brand is reputed for its quality and taste, which has attracted an increasing number of retail shopkeepers interested in selling Aavin products, according to company executives.