Market Analysts Lower Price Targets for MercadoLibre Amid Competition

NEW YORK, NY – On October 21, Barclays analyst Trevor Young adjusted the price target for MercadoLibre Inc. (NASDAQ:MELI) to $2,800 from $3,000 while maintaining an Overweight rating on the shares. This change comes as part of a broader examination of the firm’s anticipated Q3 2025 earnings.

Barclays pointed to increasing competitive pressure and cuts to income estimates as major factors influencing this decision. Earlier, on October 13, Susquehanna similarly reduced its price target on MercadoLibre from $2,975 to $2,900, but kept a Positive rating.

Susquehanna noted that MercadoLibre is shifting into investment mode, amplifying initiatives such as broader free shipping and increased sales and marketing efforts, along with an accelerated rollout of credit services and technology enhancements.

MercadoLibre operates e-commerce platforms in key Latin American markets, including Brazil, Mexico, and Argentina. Despite optimism about potential growth, analysts at Barclays expressed that other technology stocks related to artificial intelligence may present more attractive investment opportunities.

In the wake of these adjustments, analysts are keenly watching how MercadoLibre responds to the rising competitive landscape and investment demands. The broader implications for the company within the rapidly evolving e-commerce sector remain to be seen.