Megan Thee Stallion Teams Up with TWICE for ‘Mamushi Remix’ and Stars in True Religion Holiday Campaign

Megan Thee Stallion is making headlines with two significant announcements. First, she is set to collaborate with the popular K-pop group TWICE on a remix of her hit song “Mamushi.” This collaboration is part of her upcoming album, “MEGAN: ACT II,” which is scheduled to release on October 25. The album will also feature a single with BTS‘s RM, titled “Neva Play,” which was released in September.

In addition to her musical endeavors, Megan Thee Stallion has been enlisted by True Religion for their holiday campaign, “Where Holiday Wishes Come True.” This multi-channel campaign, which debuted on October 22, features Megan Thee Stallion alongside rapper Hunxho. The campaign includes in-store and online promotions, out-of-home ads, and content across various social media platforms, including Instagram, TikTok, and YouTube. True Religion aims to tap into its enduring popularity in hip-hop culture, which has helped the brand recover from financial struggles, including a 2020 bankruptcy.

The holiday campaign also involves a community gifting event in partnership with Megan’s Pete & Thomas Foundation, adding a purpose-driven element to the initiative. The campaign’s imagery features Megan Thee Stallion and Hunxho showcasing key items from True Religion’s holiday collection, further highlighting the brand’s connection to hip-hop culture.

Megan Thee Stallion’s rise in the music world has been complemented by her numerous brand deals, including collaborations with Popeyes, Frito-Lay, and Pepsi. Her involvement in these campaigns underscores her influence as a cultural figure and her ability to drive brand engagement.