Entertainment
Merrie Monarch Hawaiian Arts & Crafts Fair Kicks Off in Hilo

HILO, Hawaiʻi – The Merrie Monarch Hawaiian Arts & Crafts Fair opened today, running through Saturday at the Afook-Chinen Civic Auditorium and Butler Buildings. This four-day event celebrates Hawaiian culture coinciding with the annual Merrie Monarch Festival.
The fair features over 150 local artisans showcasing their crafts, alongside a variety of food trucks, cultural demonstrations, and live performances by local hālau. Admission to the fair is free.
Kegan Miura, co-chairman of the event, expressed excitement about this year’s fair, stating, “We’re witnessing an incredible renaissance of traditional Hawaiian craftsmanship alongside innovative new artistic expressions. This fair has become a living celebration of our culture.”
Visitors can explore a wide range of locally-made products, including aloha wear, woodwork, jewelry, food items, and the official Merrie Monarch merchandise.
On April 24 and 25, Hawaiian Airlines, Big Island Candies, and Waiākea Water will provide complimentary shuttle services from Hilo International Airport to various locations including Prince Kuhio Plaza. Complete shuttle details are available on their social media platforms.
Local vendor, I‘ini Kahakalau, who revitalizes Hawaiian language through educational materials, noted the competitive nature of securing a booth, highlighting past challenges and recent successes. “This fair offers unparalleled exposure to an audience that appreciates authentic Hawaiian arts,” she said.
With demand high, the event draws applicants from across the islands, and a rigorous vetting process ensures quality craftsmanship. Taylor Escalona, another co-chair of the fair, noted, “What makes our event desirable is the thousands of attendees who seek genuine Hawaiian artistry.”
The fair also includes live hula shows, music, and impromptu performances, adding to the vibrant atmosphere. Craftspeople like Donna Cockett, who has participated since the mid-1990s, emphasize the communal spirit and pride in showcasing their work. “It’s just aloha, the way it’s supposed to be,” Cockett said.
As the craft fair continues, it stands as a testament to the enduring spirit of Hawaiian culture and craftsmanship.