MLB’s New Deal with ESPN Could Change Twins’ Streaming Future

Minnesota, USA — As Major League Baseball nears a new contract with ESPN, the future of the Minnesota Twins‘ streaming service, Twins.TV, may soon change. The deal is expected to take effect in 2026 or 2027, marking a shift in local streaming rights for the team.

Despite having the worst record in the American League following their trade deadline sell-off, enthusiasm remains among staff at Target Field. Drew Halverson, the Twins’ senior director of broadcasting, expressed optimism, stating, “We can’t wait for next year,” during a recent production meeting. He noted that the team has been excited to innovate their broadcasts.

Earlier this year, the Twins ended a long-standing partnership with FanDuel Regional Sports and began handling their broadcasts in-house. They partnered with MLB.TV to manage online distribution, launching Twins.TV as a streaming option. However, with ESPN’s impending involvement, that model might change again.

MLB Commissioner Rob Manfred announced the league is finalizing contracts with ESPN, Netflix, and NBC Universal for both regular-season and postseason national broadcasts. The new ESPN deal would include local streaming rights for the Twins and four other teams, providing additional options for fans.

Current plans call for continued cable and satellite access, with streaming subscriptions expected to remain at about the same rates — $99 for Twins’ games or $199 for the entire league. However, the Twins have not disclosed their subscriber numbers for this season.

Halverson emphasized the team’s commitment to a fan-centric experience, despite the struggles of the season. “I’m thrilled with the product we put together for our fans,” he said, highlighting the opportunity to create a broadcast format that reflects Minnesota’s unique identity.

The production team has introduced various storytelling segments, inspired by the ways past radio broadcasters interacted with their audiences. Recently, former MVP Justin Morneau has joined the broadcasts to offer insights on playing techniques.

Though specific contracts for on-air talent remain undisclosed, the Twins plan to continue utilizing a rotating panel of analysts alongside play-by-play announcer Cory Provus. As discussions unfold regarding the future of local streaming rights, Halverson reassured fans that innovations aimed at enhancing the viewing experience are already in the works.