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New Streaming Services Surge in Subscriber Counts After Launch

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Espn Fox One Streaming Services

NEW YORK, NY – New streaming services from ESPN and Fox One have seen a surge in subscriber sign-ups since their launches on August 21, according to initial research from the streaming analysis company Antenna.

In the first 30 days after launching, ESPN has gained 2.1 million subscribers while Fox One attracted 1.1 million. This growth aligns with a busy fall sports season, particularly on weekends, which has significantly driven viewer interest.

Fox One achieved its highest single-day sign-up rate with nearly 350,000 subscribers on September 14, coinciding with the highly anticipated game between the Philadelphia Eagles and Kansas City Chiefs. Analysts predict that Fox One could continue to see increased growth due to potential national advertising during late-season NFL games and the upcoming World Series.

Antenna also noted that a majority of ESPN’s new subscribers, about two-thirds, came through the Disney Bundle deals that package ESPN+ with Disney+ and Hulu. Year-to-date, ESPN’s media strategy has included 4,600 airings across various platforms, generating 2.2 billion impressions with a media spend of approximately $13.8 million.

Fox One, while not heavily advertising through national TV spots, has utilized promotional content on platforms like YouTube. One notable promotional spot highlighted the ESN-Fox One bundle as offering more sports content for $39.99 a month.

The success of these platforms suggests growing competition in the streaming space, particularly as traditional cable viewership continues to decline.