Nike and SKIMS Launch NikeSKIMS, A Game-Changing Activewear Brand

BEAVERTON, Ore. — In a transformative move set to reshape the global activewear market, NIKE, Inc. has partnered with SKIMS to launch NikeSKIMS, a brand that combines high-performance athletic innovation with a deep understanding of women’s needs. This collaboration will introduce a line of training apparel, footwear, and accessories designed specifically for women, making its debut this spring in the United States and expanding globally in 2026.

NikeSKIMS aims to empower women athletes with products that enhance their performance while also flattering their bodies. “We are energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product & Brand at NIKE, Inc. “This partnership brings together the best of both brands, enabling us to disrupt the industry and invite more athletes into sport with products that make them feel strong and confident.”

The inception of NikeSKIMS stems from a desire to offer something innovative to an activewear industry eager for change. By fusing NIKE’s advanced innovation in sports science with SKIMS’ focus on inclusivity and style, the collaboration aims to provide functional and aesthetically appealing designs for women athletes everywhere.

“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” stated Jens Grede, Co-Founder and CEO of SKIMS. “By partnering with Nike, the leader in athletic performance, we are poised to establish a new standard in activewear, empowering individuals to express themselves and move with confidence.”

The goal of NikeSKIMS is to deliver high-quality and stylish products available in extended sizing, ensuring that all women can find apparel suited to their bodies. This initiative looks to further enrich NIKE, Inc.’s extensive commitment to women’s sports, which has been pivotal for over fifty years.

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, shared, “Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries. This partnership will deliver meticulously designed products that sculpt and perform for every body, with every detail carefully considered.”

NikeSKIMS’s debut collection will feature a range of versatile training gear that allows for movement from gym sessions to everyday activities. The brand’s offerings promise to resonate with a diverse group of athletes, leveraging insights from female professionals and enthusiasts in the world of sport.

“Nike has always had an unrivaled belief in women athletes, and with NikeSKIMS, we are deepening that support by listening to the voices of women around the world,” said Amy Montagne, VP/GM of Nike Women’s. “We are committed to meeting their needs while maintaining a unique, disruptive perspective rooted in strength and style.”

The new brand’s introduction marks a significant milestone for both NIKE and SKIMS, further solidifying their statuses as innovators committed to serving women globally. NikeSKIMS will be available in select U.S. retail locations and online this spring, with plans for a wider international launch to follow.