Norby Williamson Joins Main Street Sports After ESPN Departure

Former ESPN executive Norby Williamson has been named president of production and programming at Main Street Sports Group, just a week after the regional sports network operator emerged from bankruptcy. Williamson, who spent nearly four decades at ESPN, will oversee production for the FanDuel Sports Network, which holds local rights for 13 NBA teams, eight NHL teams, and eight MLB clubs.

Williamson’s appointment marks a significant move for Main Street Sports, formerly known as Diamond Sports Group, as it seeks to rebuild following its Chapter 11 reorganization. The company, which now operates 16 regional sports networks (RSNs), aims to leverage Williamson’s extensive experience in sports production to enhance its offerings. Williamson will begin his role on January 13, 2025.

During his tenure at ESPN, Williamson rose from the mailroom to become executive editor and head of event and studio production. His departure from ESPN in April 2024 followed reported tensions with ESPN President of Content Burke Magnus and public criticism from high-profile talent, including Pat McAfee, who accused Williamson of undermining his show.

At Main Street Sports, Williamson will lead production across all 16 FanDuel Sports Networks, focusing on pre-game, game, and post-game content. The company has also secured digital rights for its teams, providing a streaming boost through partnerships with major platforms. CEO David Preschlack praised Williamson’s hiring, calling it a step toward seizing new opportunities in the evolving sports media landscape.

Williamson’s arrival comes amid ongoing challenges in the RSN space, where declining cable subscriptions and shifting viewer habits have pressured traditional models. However, locally produced games remain a key revenue driver for MLB, NBA, and NHL teams. Williamson expressed enthusiasm for his new role, stating, “I look forward to collaborating with the talented Main Street Sports team to drive excellence in our productions.”

Main Street Sports’ reorganization has already led to cost-cutting measures, including the departure of Michael Connelly, a senior vice president and executive producer, in December 2024. The company has emphasized its commitment to modernizing its operations to meet current demands.

Williamson’s hiring signals a fresh start for Main Street Sports, but it also raises questions about potential shifts in production strategies and whether other ESPN alumni might follow him to the network. As the sports media landscape continues to evolve, Williamson’s leadership will be closely watched by industry insiders and fans alike.