North Carolina Targets Japanese Investment to Boost Factory Jobs

RALEIGH, N.C. — North Carolina leaders are pushing to attract more Japanese companies to invest in the state, aiming to revive the manufacturing jobs lost in previous decades due to offshoring. This effort follows years after the state faced significant job losses in its textiles and furniture sectors.

Former Governor Roy Cooper previously initiated measures to entice foreign investment, successfully bringing major companies like Toyota and Fujifilm to the state. In 2025, North Carolina’s bipartisan political efforts continue, aiming to encourage further Asian manufacturing investment.

Democratic Governor Josh Stein recently returned from a trip to Japan and Taiwan, where he discussed business opportunities with local officials. Meanwhile, Republican Labor Commissioner Luke Farley is conducting a separate trade mission in Taiwan. “I want them to know North Carolina is open for business,” Farley said, noting the state’s recognition as the best for business three times in the last four years.

The economic development strategy includes a focus on maintaining relationships with existing Japanese firms while wooing new ones. “Japan is the number-one source of foreign direct investment in North Carolina,” Stein emphasized, pointing to the significance of building trust and relationships in the business sector.

In recent years, the state has seen considerable job creation in sectors like pharmaceuticals and clean energy, largely due to overseas investments. Notably, companies such as Kiowa Kirin are investing heavily, bringing numerous jobs to the state.

Recent recruitment successes also include a massive Toyota battery plant near Greensboro, expected to create over 5,000 jobs when operational. Stein led a multi-state delegation to Japan last week in an effort to extend economic ties with the region.

With Southern states experiencing a manufacturing boom, North Carolina officials are eager to continue their strategy, which includes financial incentives for companies that meet job creation targets. Stein anticipates a new economic development announcement stemming from his recent trip, reflecting the ongoing commitment to attract foreign manufacturing to North Carolina.