Paris Hilton’s Nonprofit Grants $1 Million to Women-Owned Businesses After Fire

Pasadena, California — A nonprofit organization founded by Paris Hilton, in collaboration with GoFundMe.org and the Pasadena Women’s Business Center, is distributing more than $1 million in grants to women-owned small businesses affected by the Eaton Fire. The grant program, launched in February, was initially designed to support about a dozen businesses with $25,000 each. However, due to a significant volume of applications and additional funding from GoFundMe, the program expanded to include 50 recipients.

“From childcare centers and neighborhood restaurants to florists, fitness studios, and boutiques, these women are rebuilding what matters most — with strength, vision, and heart,” Hilton expressed in a recent social media post. “I personally read every application, and I just want every single one of these women to know: I see you, I believe in you, and I’m so honored to support your journey.”

In addition to the grants, $25,000 was allocated to the Pasadena Women’s Business Center at Pasadena City College to offer technical assistance and coaching to more than 100 businesses. This support includes approximately 300 hours of business coaching and free advising aimed at fostering entrepreneurial success.

“When small businesses thrive, our entire community benefits,” stated Lizzy Okoro Davidson, director of the Pasadena Women’s Business Center. “Our mission is to ensure that every entrepreneur who dares to chase their dream has the opportunity to succeed. We’ve witnessed firsthand the devastating impact of the fires, but we’ve also seen resilience, hope, and determination. Partnering with Paris Hilton and 11:11 Media, alongside GoFundMe, allows us to turn that resilience into real recovery — ensuring that small businesses not only rebuild but continue to grow and win.”