Polestar Lures Disillusioned Tesla Owners with $20,000 Incentive

LOS ANGELES, Calif. — As some Tesla owners express growing dissatisfaction with CEO Elon Musk, Polestar is stepping in to attract these potential customers by offering up to $20,000 off a lease for its Polestar 3 model. The promotional deal began on February 21 and will run until February 28.

To be eligible for the discount, customers must prove they currently own or lease a Tesla vehicle. This offer includes a $15,000 incentive that Polestar has been providing as part of a promotional push, supplemented by a $5,000 ‘Conquest Bonus’ specifically aimed at Tesla defectors.

The Polestar 3, which typically has a leasing price starting at $599 per month, is now available at a significantly reduced rate thanks to these discounts. The single-motor version is expected to offer lower monthly payments, while a dual-motor variant provides additional power at a higher price.

Musk’s increased political activity has led to a growing movement among Tesla owners to distance themselves from the brand. Public protests against Tesla, including the actions of celebrities like Sheryl Crow, have garnered national attention, enhancing Polestar’s appeal as a viable alternative for those dissatisfied with Tesla’s direction.

Polestar, a Chinese brand that emerged from Volvo and is part of the Geely Group, is keen to capitalize on this opportunity to boost its sales amid challenging times. Last year, the brand experienced a decline in its sales performance, and a surge of new customers looking for a Musk-free option could begin reversing that trend.

Polestar has positioned the 3 as an optimal blend of style and technology, closely competing with other luxury brands like Porsche. The vehicle features a sleek design, a spacious interior, an Android-based infotainment system, and a charging capability that is compatible with Tesla’s Supercharger network, enhancing its appeal.

The accompanying discount offer has drawn attention from various quarters, and with the promotional period closing soon, Tesla owners looking to shift to Polestar will need to act quickly to benefit from the financial incentive.