Rod Wave Reflects on Career Growth at Milwaukee Concert

Milwaukee, WI — Rod Wave performed to a sold-out crowd at Fiserv Forum on Saturday, October 22, 2023, sharing insights about his upcoming album and career evolution. The Florida artist, known for his emotional lyrics and powerful performances, aims to reshape narratives surrounding his artistry.

During a recent interview on The Podcast, Rod Wave discussed the impact of his music and significant business decisions he has made. A pivotal moment came when he decided to take control of his merchandise sales, transitioning from earning $200,000 to a staggering $14 million. He credited his uncle’s advice, stating, “You can go buy your own clothes, and pay these folks to print it up…I went from 200,000 to 14 million just taking control of my own merch.”

Rod Wave emphasized the importance of understanding the business side of being an artist, saying, “It’s just business, bruh… As an artist, I’m just on the stage rapping, but all these people have businesses off of me.’ He recognizes the complexities artists face amid fame, admitting, “Every artist just on the stage bouncing around, in the rockstar, in the moment. It’s cool.”

Looking forward, Rod Wave expressed optimism about his musical journey, stating, “Whatever this yields, I’m excited for the album to drop. I’ve been through some tough times; hopefully, brighter days are ahead.” The anticipation surrounding his new album cycle continues to grow, particularly after facing legal challenges earlier this year.

As he finishes preparations for his album release, fans are eager to see the evolution of his music and the growth of his brand.