Rolling Stones Launch Sustainable Capsule Collection: Stones Reimagined

SOHO, London — The Rolling Stones have launched a new capsule collection, ‘Stones: Reimagined,’ crafted entirely from upcycled tour stock, which debuted today, April 4, at the RS No.9 Carnaby store and online.

This sustainable, limited-edition collection draws from the leftover materials of the band’s 2022 Sixty tour, offering fans a unique blend of style and environmental consciousness. The three-piece assortment includes a layered long-sleeve tee priced at £70 and two panelled tops—one cropped and one classic—both retailing for £60 each. Each item is distinct, having been intricately cut and reconstructed, ensuring that no two pieces are alike.

Rework of the collection was executed by Fashion-Enter, a London-based ethical manufacturing social enterprise. From the initial cutting process to the final stitching, the reworking emphasizes circular fashion principles. Even the labels have been updated, now made from recycled polyester.

David Boyne, managing director of UK, Universal Music Group’s brand management company, stated, “This capsule collection we’ve created with Fashion-Enter has allowed us to create something truly special. We believe Rolling Stones fans will appreciate the storytelling and conscious approach behind these unique pieces.”

Jenny Holloway, CEO of Fashion-Enter, expressed her enthusiasm for the collaboration, saying, “We’ve absolutely loved working with the Stones and Bravado. This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the T-shirts to create new and innovative designs.”

The resulting collection embodies the grit, attitude, and longevity that has characterized the Rolling Stones for over six decades. Like the band, it showcases that reinvention does not compromise authenticity.

The complete collection is available exclusively at the RS No.9 Carnaby store in Soho or online, but stocks are limited, urging fans to act swiftly to secure their pieces.