ROSÉ Stars in SKIMS’ 2025 Valentine’s Day Campaign

LOS ANGELES, Calif. — ROSÉ, the New Zealand-born K-pop star and BLACKPINK member, has been unveiled as the face of SKIMS‘ 2025 Valentine’s Day campaign. The 27-year-old singer, known for her solo album ‘Rosie’ released in December 2024, models the brand’s romantic collection, including the Velvet Lace Slip Dress and Soft Lounge Hoodie, in a campaign shot by photographer Carin Backoff.

The collection, set to launch on Jan. 23, 2025, features pieces designed to evoke a sense of romance and confidence. “Valentine’s Day has always held a special place in my heart,” ROSÉ said in a press release. “This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

ROSÉ, whose real name is Roseanne Park, has long been a fan of SKIMS, particularly the Seamless collection. “I’ve been one of those girls who have gone online on the day SKIMS says they are going to restock, and put everything in my shopping cart only to find out everything is sold out already,” she shared in an interview. “So yeah, I’ve been heartbroken by online shopping.”

Kim Kardashian, co-founder and chief creative officer of SKIMS, praised ROSÉ’s elegance and energy. “She’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully,” Kardashian said in a statement.

ROSÉ, who debuted with BLACKPINK in 2016, has become a global fashion icon, frequently attending Fashion Weeks and collaborating with luxury brands. Her solo career has also flourished, with her debut album ‘Rosie’ receiving widespread acclaim. The Valentine’s Day campaign marks another milestone in her growing influence in both music and fashion.

SKIMS has previously featured celebrities like Lana Del Rey, Patrick Mahomes, and Olivia Munn in its campaigns, solidifying its status as a go-to brand for A-list stars. The 2025 Valentine’s Day collection is expected to continue this trend, with ROSÉ’s star power driving interest in the brand’s latest offerings.