Saquon Barkley Teams Up with Nationwide for New Ad Campaign

Columbus, Ohio – Saquon Barkley, the Philadelphia Eagles running back and 2024 NFL Offensive Player of the Year, has partnered with Nationwide Insurance for their new advertising campaign titled “So Much More.” The campaign is set to debut during the first round of the 2025 NFL Draft.

Barkley will appear alongside former NFL quarterback Peyton Manning, who has long been the face of Nationwide. In the commercial, Manning highlights that Nationwide offers more than just insurance services and that Barkley is more than just an All-Pro running back.

“It’s every running back’s dream to be on a great team with a great quarterback. I get both as part of my new partnership with Nationwide,” Barkley said. “To be able to work alongside Peyton Manning and Nationwide, a brand that truly cares about their customers and the community, is an honor!”

The Vice President of Marketing for Nationwide praised Barkley, stating, “Saquon Barkley is one of the most well-known, well-liked and accomplished players in the NFL today. He brings that same energy to positively impact his community.” Barkley is a two-time nominee for the Walter Payton NFL Man of the Year Award, further underscoring his fit with the company’s core values.

Nationwide’s “So Much More” campaign aims to demonstrate to customers that it is not just a top insurance provider but also one of America’s largest financial services companies.

The commercial also features a humorous moment where Barkley refers to himself as “Stay Calm Barkley” while helping his teammates maintain composure during high-pressure situations.

Manning, a celebrated five-time NFL MVP and two-time Super Bowl champion, played in the league from 1998 to 2016. His partnership with Nationwide began well before his retirement in 2016.