Business
C-SPAN Expands Book Purchase Links to Fund Operations
WASHINGTON, D.C. — C-SPAN, the public affairs television network, has introduced a new initiative to generate revenue by offering direct links to purchase books featured on its programming. The program, launched this week, allows viewers to buy books through affiliate partnerships with major retailers, with a portion of the proceeds supporting C-SPAN’s operations.
The network has partnered with retailers like Amazon, earning a small commission on qualifying purchases made through its website. “Any revenue realized from this program goes into a general account to help fund C-SPAN operations,” the network stated on its website. The initiative is part of C-SPAN’s broader strategy to diversify its funding sources while maintaining its nonpartisan mission.
C-SPAN emphasized that the program is designed to simplify the book-buying process for viewers. “C-SPAN.org offers links to books featured on the C-SPAN networks to make it simpler for viewers to purchase them,” the network explained. However, the network clarified that it does not handle customer service or fulfillment issues, which remain the responsibility of the retailers.
The move comes as C-SPAN continues to adapt to changing media consumption habits. The network has also introduced condensed versions of its gavel-to-gavel coverage, allowing viewers to watch key moments in under 10 minutes. These “Points of Interest” markers are part of an effort to make its extensive archive more accessible to a broader audience.
While the book purchase program is a new revenue stream, C-SPAN remains primarily funded by cable and satellite providers. The network has long prided itself on its independence, avoiding government funding or corporate sponsorships. “This initiative aligns with our mission to provide unfiltered access to government and public affairs,” a C-SPAN spokesperson said.
Viewers can access the book purchase links on C-SPAN’s website, where they are prominently displayed alongside related programming. The network has also integrated the feature into its mobile app, ensuring accessibility across platforms.