Spotify Wrapped 2024: Extended Deadline and Preparation Tips for Musicians

Spotify has extended the deadline for musicians to prepare for the 2024 Spotify Wrapped campaign from November 15 to November 20. This extension provides musicians with a few more days to ensure they are fully prepared for this significant annual event.

Spotify Wrapped is a highly anticipated annual feature that highlights users’ listening habits over the past year. For musicians, it represents a unique opportunity to engage with their audience on a global scale. Last year, 225 million fans in 170 markets interacted with Wrapped, marking a 40% increase from the previous year.

To make the most of this event, Spotify For Artists has outlined several steps musicians should take. These include creating custom Clips before November 20 to be featured in their top fans’ 2024 Wrapped, updating their Artist Profile, and adding links to merchandise, fan support, or special 2024 playlists. Musicians are also advised to highlight upcoming shows and create a Countdown Page, which can be easily featured on their Artist Profile.

The actual release date for Spotify Wrapped 2024 is expected to be in the coming weeks, although an exact date has not been announced. This annual recap is a major cultural moment, and musicians are encouraged to take full advantage of the extended deadline to ensure they are well-prepared.