Starbucks Announces New Holiday Cups After Bearista Craze

SEATTLE, Wash. — Starbucks is launching a new line of holiday cups on Dec. 2, 2023, in collaboration with the fashion brand Roller Rabbit. This announcement comes after an overwhelming response to the limited edition Bearista holiday cups, which quickly sold out.

Due to high demand, customers left disappointed after the Bearista cups, decorated with a green-and-white reusable straw, vanished from shelves almost instantly. Starbucks acknowledged the excitement around these products in a statement on Nov. 6.

“The excitement for our merchandise exceeded even our biggest expectations,” Starbucks officials said. “Despite shipping more Bearista cups than almost any other merchandise item this holiday season, they sold out fast.”

Starbucks did not reveal how many Bearista cups were produced but assured customers that more holiday merchandise is on the way. Alongside the collaboration with Roller Rabbit, Starbucks is introducing a variety of other seasonal drinks and items.

The holiday season lineup includes a red gingerbread cookie tumbler, a puppy design tumbler with a festive scarf, a travel mug adorned with gingerbread men, and an elegant golden poinsettia mug.

Starbucks is also reviving several popular drinks for the season, including the Peppermint Mocha and the Iced Sugar Cookie Latte, both set to return on Dec. 2. In addition, sweet treats like the year-round available Cinnamon Pull-Apart bread and a new Polar Bear Cake Pop will tempt customers during the festive period.

All seasonal drinks and treats will come in the newest celebratory mugs, adding to the excitement of the holiday offerings. Customers looking to get their hands on the new merchandise can expect further details closer to the release date.