Business
Sudden Closure of Orange On The Border Raises Concerns for Franchise Future
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ORANGE, Connecticut — On The Border‘s Orange location unexpectedly shut its doors last week, leaving employees and patrons in shock. The Tex-Mex restaurant, a staple since 1982, posted on its Facebook page that it was permanently closed, while its official website is currently inaccessible.
Customers and workers expressed their disappointment and confusion over the abrupt closure, especially since the restaurant’s last social media post was made just six days prior on February 20. Comments on the post revealed an outpouring of frustration from employees who claimed they were left “high and dry” without any prior notice from the company.
This closure is part of a troubling trend affecting several restaurants in the U.S., with numerous other On The Border locations also shuttering their doors recently. As of now, the only remaining On The Border in Connecticut is located at 1519 Silas Deane Highway in Rocky Hill. The fate of that location remains uncertain, raising questions about the viability of the franchise amidst ongoing closures.
Industry analysts are closely watching the future of On The Border, speculating about the conditions leading to these sudden closings. The rising cost of operations and labor, coupled with declining foot traffic in casual dining establishments, has forced many franchises to reevaluate their business models, including locations well-known for their unique offerings.
While the company has not publicly addressed the closures, the lack of communication is causing unrest among both employees and loyal customers. Reports suggest that the culinary landscape is shifting, as consumers continue to seek new dining experiences, impacting longstanding establishments.
Without clear answers from On The Border’s corporate leadership regarding its future plans, skepticism pervades the community. Only time will tell if the Rocky Hill location will continue to serve patrons or follow the Orange branch into an uncertain future.