RK Swamy IPO Fully Subscribed on Day 1, Retail Investors Lead the Charge

Marketing communications firm RK Swamy Ltd witnessed full subscription on the first day of its IPO offerings. Retail investors emerged as the key players in driving the uptake.

RK Swamy Ltd, a company with an extensive history in integrated marketing communications services, published over 818 creative campaigns across various media platforms in the past year. It counts renowned clients such as Dr Reddy’s Labs, EID Parry, Fujitsu, and others among its key partnerships.

The IPO, which includes a fresh issue of shares worth Rs 173 crore and an offer-for-sale, aims to strengthen the company’s operations and invest in new infrastructure. RK Swamy Ltd plans to utilize the proceeds for working capital requirements, setting up studios, and expanding its market presence.

Renowned anchor investors including Nippon Life India, Aditya Birla Sun Life Insurance Company, and Societe Generale joined hands with RK Swamy Ltd ahead of the IPO, contributing to a substantial anchor book.

In financial terms, RK Swamy Ltd reported impressive growth in revenue and profits in the previous fiscal year, indicating robust business performance. The company’s offerings in data analytics, consumer insights mapping, and market research have gained traction, implementing over 97.69 terabytes of data processing in the past year.