Business
The Sweet Return of Polly Waffle Bites Delights Chocoholics Nationwide
Australian confectionery manufacturer Menz has revealed the exciting comeback of the beloved Polly Waffle, thrilling chocolate lovers across the country. Anticipated nationwide debut on April 12, 2024, the reimagined Polly Waffle Bites promise to deliver a nostalgic taste in convenient, bite-sized portions that are ideal for sharing.
The long-awaited Polly Waffle Bites will be available in 125g bags, sold at a suggested retail price of $5.50. Leading retailers like Coles, Woolworths, independent supermarkets, petrol stations, and convenience stores have confirmed stocking the product. Furthermore, enthusiasts can find the reimagined treats both in-store and online at Menz’s FruChocs shops.
Expressing his excitement, Menz CEO Phil Sims stated, ‘Over a decade has passed since Polly Waffle graced the shelves, and we are proud to reintroduce this iconic Aussie treat in the form of Polly Waffle Bites.’
Sims continued, ‘Our team at Menz has meticulously worked to capture the magic of Polly Waffle in a modern, bite-sized rendition. We appreciate the patience of the Australian public during this process and eagerly await their enjoyment of the Bites as they roll out to stores nationwide.’
With a rich history of rejuvenating cherished Australian brands like Violet Crumble and FruChocs, Menz is enthusiastic about the opportunity to revive Polly Waffle and carry on the tradition of honoring nostalgic favorites.
Although the original Polly Waffle bar holds a special place in the hearts of chocolate lovers, Menz acknowledged the challenges faced in recreating it. Despite their best efforts, the company concluded that recreating the original bar with the same quality consumers remember would require more time and investment that was not guaranteed to succeed.
‘Ensuring we maintain the integrity of the beloved Polly Waffle was paramount, and we didn’t want to compromise by releasing a subpar product to the market,’ Phil Sims emphasized.
He expressed, ‘We recognize it has been a journey, and we are thrilled for you to savor this delicious nostalgic treat with a modern twist!’
