Target Launches Eco-Friendly Wine in Paper Bottles Nationwide

LOS ANGELES – Target launched its new sustainable wine line, Collective Good, which features eco-friendly paper bottles. The lineup includes a California Cabernet Sauvignon, a red blend from Spain, a Sauvignon Blanc from Chile, and a Pinot Grigio from Italy.

Collective Good will be available in nearly 1,200 Target stores across the United States. The wine is packaged in Frugalpac bottles, a type of paperboard made with 94% recycled material. Target claims this packaging has a carbon footprint six times lower than traditional glass bottles and uses 75% less water to produce.

Target promotes this line as an opportunity for consumers to enjoy high-quality wine while supporting environmental sustainability. “By choosing Collective Good, you enjoy exceptional quality from our estate wineries while contributing to a sustainable future,” the company said in a statement.

Frugalpac, the company behind the innovative bottles, aims to reduce carbon emissions through innovative packaging solutions. The initiative reflects growing consumer demand for environmentally friendly products in the beverage market.

The information for this article was sourced from Target’s retail website and a news release from Frugalpac.