Tata Motors Launches ‘Festival of Cars’ Offer with Discounts up to INR 2.05 Lakh

Tata Motors, one of India’s leading automobile manufacturers, has announced a ‘Festival of Cars’ campaign this festive season. This initiative offers potential buyers significant savings, with discounts up to INR 2.05 lakh on various models. Customers can now purchase a car with a 4-star safety rating starting from just INR 4.99 lakh.

The offer covers a range of vehicles including hatchbacks, sedans, and SUVs. For instance, the Tata Tiago is now available at a starting price of INR 4.99 lakh, with a discount of up to INR 65,000. This model has received a 4-star safety rating from the Global NCAP.

For those interested in sedans, the Tata Tigor offers savings up to INR 30,000. Equipped with both petrol and CNG engine options, its starting price is now set at INR 5.99 lakh. The premium hatchback Altroz is also included, with a discount of INR 45,000, bringing its starting price to INR 6.49 lakh.

In the SUV segment, significant discounts are available, with the Tata Nexon offered at a discount of INR 80,000, making its starting price INR 7.99 lakh. The Tata Harrier, which boasts a 5-star safety rating, is available with savings up to INR 1.60 lakh, and its price starts at INR 14.99 lakh. Moreover, the Tata Safari sees a discount of INR 1.80 lakh, with its initial pricing now at INR 15.49 lakh.

To further increase savings, Tata Motors is providing an additional consumer benefit of INR 45,000 on all its models. According to the company, these offers are valid until October 31, 2024.

In related news covered by AutoCar India, the demand for SUVs in India has been on a sharp rise, with SUVs comprising 52% of total car sales in the first half of 2024. As part of the festive offer, the Tata Safari model year 2024 is available with discounts ranging from INR 50,000 to INR 1.40 lakh, and up to INR 1.65 lakh on model year 2023, including a cash discount of INR 25,000.

The Tata Safari is powered by a 2.0-liter diesel engine producing 170bhp and 350Nm of peak torque. It comes with both manual and automatic transmission options, offering mileage of up to 16.30 km/l for manual variants and 14.50 km/l for automatic variants. Available in 6-seater and 7-seater configurations, the Tata Safari has scored a 5-star safety rating in crash tests conducted by Global and Bharat NCAP.

The SUV is equipped with a 12.3-inch touchscreen infotainment system, a 10.25-inch fully digital driver display, a 10-speaker JBL sound system, and a wireless phone charger. Additional features include an automatic AC, a panoramic sunroof, and an air purifier, along with safety equipment such as 6 airbags, a tire pressure monitoring system, electronic stability control, and a 360-degree camera. Pricing for the Tata Safari ranges from INR 16.19 lakh to INR 27.34 lakh for higher-end models, according to market data.