Taylor Swift’s Album Sales Plummet After Brief Vinyl Surge

LOS ANGELES, Calif. — Taylor Swift’s live album, Lover: Live From Paris, experienced a dramatic sales decline this week, plummeting from No. 1 to No. 25 on Billboard’s Vinyl Albums chart. The album, which surged to the top spot last week after Swift released additional vinyl copies, now sits in last place on the ranking.

Swift’s live recording also fell sharply on other Billboard charts. On the Top Album Sales chart, it dropped from No. 1 to No. 42, while it completely disappeared from the Billboard 200, where it had previously trailed behind Bad Bunny’s Debí Tirar Más Fotos.

Sales of Lover: Live From Paris dropped nearly 99% in one week, from 202,000 copies to just 2,300. This marks a rare quiet moment for Swift on the Vinyl Albums chart, where she typically dominates multiple spots. The album is now her only entry on the chart and is expected to fall off entirely in the coming days.

Despite the setback, Swift continues to make waves in the music industry. Earlier this week, she was named the top-selling female artist in the U.S. for 2024, with 18.4 million total album units sold. According to reports, Swift outsold the combined totals of the next five artists on the list.

Fans celebrated the milestone on social media, with one writing, “Taylor continues to break records year after year! 18.4 million units sold is a testament to her massive influence and ability to connect with fans across the globe. She’s in a league of her own!” Another fan expressed disbelief, commenting, “‘Outsold the rest of the top 5 combined’ 😭.”

Swift’s professional success comes amid personal challenges, including her involvement in the legal drama between her close friend Blake Lively and actor Justin Baldoni. While Swift has not been directly named in the lawsuit, her association with Lively has drawn her into the controversy. Despite the situation, Swift has remained silent on the matter, focusing instead on her career and upcoming appearances.

This weekend, Swift is set to present at the 67th Annual Grammy Awards, marking her first time doing so in a decade. She will also attend the Super Bowl to support her boyfriend, Kansas City Chiefs tight end Travis Kelce, whose team secured a spot in the championship game after defeating the Buffalo Bills in the AFC Championship.

At the AFC Championship, Swift was seen celebrating with Kelce, sharing a kiss and hugging him tightly. She also embraced Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes, thanking her for “keeping her calm” during the game. Fans speculated that Swift’s stress stemmed from her support for Kelce and his team.

As for her personal life, Swift has reportedly invited a group of friends, including Lively and Ryan Reynolds, to join her at the Super Bowl. The outing could signal a show of solidarity amid the ongoing legal drama.

Swift’s ability to balance professional success with personal challenges continues to captivate fans and industry observers alike. As she prepares for her Grammy appearance and the Super Bowl, all eyes remain on the global pop star.