Telemundo Launches New Era in Hispanic Sports Entertainment

MIAMI, Fla. — Telemundo is set to redefine Hispanic sports entertainment with the premiere of its new program on March 10, 2025, at 12 a.m. ET/PT. The debut follows the conclusion of the popular ‘Zona Mixta‘ show, marking a significant shift in programming.

The new show aims to capture a broader audience by combining sports analysis with lifestyle content tailored for the Hispanic community. Telemundo executives believe this fresh approach will better reflect the diverse interests of their viewers.

“Our goal is to create a dynamic platform that engages sports fans while celebrating Hispanic culture,” said Telemundo Sports President, Juan Carlos Rodríguez. “We want to appeal to the modern viewer who seeks both entertainment and information in sports programming.”

With an emphasis on innovative segments and interactive features, the program is designed to offer more than just typical sports coverage. The format will include live discussions, guest appearances, and viewer participation through social media platforms.

The decision to overhaul the existing format comes as viewership patterns in the Hispanic demographic evolve, with an increasing demand for variety in sports shows. Executives at Telemundo are optimistic that the new offering will attract a new audience while retaining loyal fans from ‘Zona Mixta.’

The premiere will also focus on major sporting events throughout the year, seamlessly integrating entertainment with in-depth sports analysis. This strategic move aims to elevate Telemundo’s position in sports broadcasting and enhance its commitment to the Hispanic community.

<p"Telemundo has always been a leader in providing sports entertainment, and this next step is crucial in maintaining that leadership," said Rodríguez.