Tequila Don Julio Unveils Year of the Snake Edition for Lunar New Year

MEXICO CITY, Mexico – In celebration of Lunar New Year, Tequila Don Julio has launched the limited-edition Tequila Don Julio 1942 Year of the Snake Edition. The bottle features a custom illustration blending the Chinese Zodiac snake with the Aztec feathered serpent, symbolizing cultural fusion. The vibrant red and gold design pays homage to themes of good fortune and prosperity.

The tequila, priced at $199.99, is available in limited quantities on ReserveBar and other online retailers. This release marks a significant addition to the brand’s premium offerings, targeting collectors and enthusiasts alike.

Meanwhile, Red Bull Zero has introduced a new energy drink in the U.S., featuring monk fruit extract, erythritol, and sucralose. The drink, packaged in 8.4-fluid-ounce matte light-blue cans, offers a unique flavor profile with notes of tutti frutti, pineapple, and vanilla. The launch aims to expand Red Bull’s appeal to health-conscious consumers.

In the beverage sector, CELSIUS has debuted its Sparkling Strawberry Passionfruit flavor, combining summertime strawberry and passionfruit notes. The drink is now available nationwide, offering a refreshing escape from winter weather.

NESCAFÉ has also entered the U.S. market with its first-ever liquid espresso concentrate. Made from 100% Arabica beans, the concentrate allows consumers to create café-style beverages at home. Available in two variations, the product will hit shelves in February for $9.49.

In the U.K., brewer Hydes has announced its 2025 product range, featuring 18 ales inspired by retro designs and classic cars. The lineup includes six cask ales and 12 seasonal guest ales, with themes ranging from the Mini Cooper to the Porsche Carrera.

Saint James Iced Tea has partnered with Warner Bros. Discovery to launch a limited-edition flavor inspired by HBO‘s ‘The White Lotus.’ The Mango Organic Black Tea, available at major retailers, aims to evoke the luxurious ambiance of the show’s resort setting.

In regulatory news, the FDA has proposed updates to front-of-package labeling, aiming to make it as iconic as the Nutrition Facts label. The move comes as U.S. dietary guidelines are set for revision, sparking debates over alcohol consumption recommendations.

Finally, a collaboration between a popular chicken chain and a tequila brand has been teased on social media, with details expected on Jan. 31. The partnership has sparked speculation about potential flavor mashups, such as chicken-flavored tequila or tequila-infused fried chicken.