Toronto Unveils ‘Taylor Swift Way’ in Honor of Upcoming Eras Tour

The City of Toronto has unveiled a temporary street sign named ‘Taylor Swift Way’ in anticipation of the pop star’s highly anticipated six-show run at the Rogers Centre. The ceremony, which took place on Monday morning, was attended by Mayor Olivia Chow and other city officials outside the Rogers Centre.

In July, Toronto’s city council approved the renaming of the route from Nathan Phillips Square to Rogers Centre to ‘Taylor Swift Way’ for the duration of her concerts, scheduled for November 14, 15, 16, 21, 22, and 23. After the concert series concludes, the signage will be donated to the Daily Bread Food Bank for auction.

The entire month will see signs along John Street, Blue Jays Way, Front Street, and Queen Street West replaced with ‘Taylor Swift Way’ signs. Rogers, the event organizer, is covering the costs of the signs and will match funds raised to $113,000, a nod to Swift’s lucky number, 13.

Mayor Chow expressed her excitement, stating, “It’s our honour to welcome Taylor Swift to Toronto for nearly a fortnight of music and magic. We hope fans are enchanted by their walk down ‘Taylor Swift Way’ and will generously support the auction of these signs – each a keepsake for Evermore that will help a great cause.”

Taylor Swift will be the first artist to perform a six-show stint at the downtown Toronto stadium, marking her first Canadian tour dates since 2018. The city has outlined a robust transit, traffic, and security plan to manage the large crowds expected during the concerts, advising residents to use public transit, bike share, or walk instead of driving.