TransUnion Recognized as Leader in Gartner Magic Quadrant for Marketing Mix Modeling Solutions

TransUnion, a leading global information and insights company, has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. This recognition was announced on December 18, 2024, highlighting TransUnion’s strengths in providing comprehensive marketing mix modeling solutions.

The Gartner Magic Quadrant report evaluates providers based on their ability to execute and their completeness of vision. TransUnion’s inclusion as a Leader underscores its capability to deliver robust MMM solutions that help businesses optimize their marketing strategies and measure the effectiveness of their marketing campaigns.

In addition to this recognition, TransUnion has also seen significant growth in its stock value. Since the end of the 2022 fiscal year, TransUnion’s stock (TRU) has gained approximately 65%, primarily due to a favorable change in the price-to-sales multiple (P/S).

On the legal front, TransUnion is involved in a recent case, Endless River Tech. LLC v. TransUnion, LLC, which was decided by the US Court of Appeals for the Sixth Circuit on December 18, 2024. The details of the case are available through the court’s opinion.

TransUnion continues to be a key player in the credit and information services sector, offering a range of products including credit scores, credit reports, and credit alerts through its platform.