Trump Store Launches New Gold Note Amid Market Uncertainty

WASHINGTON, D.C. — The Trump Store has introduced a new item, the $47 “Presidential Gold Aurum Note,” amid rising investor interest in gold due to uncertainty in the stock market related to President Donald Trump’s tariffs. The note features Trump’s portrait and claims to be a perfect keepsake for patriotic investors.

Like many products associated with the Trump brand, the aurum note has stirred mixed reactions. It debuted on realtrumpcoins.com before appearing on the Trump Store website shortly after. As gold prices have surged over 20% this year, reaching record highs, the note is marketed as having intrinsic value, containing 100 mg of .9999 pure gold, which is currently worth about $11.

According to the Trump Store, this piece of memorabilia is made in the United States and is expected to increase in value over time. However, there has been no response from spokespeople for the White House or the Trump Organization regarding the ethics of selling such items during Trump’s presidency.

In January 2017, Trump’s attorney declared that the then-president was taking steps to separate himself from his business interests to avoid any potential conflicts. Yet, Trump controls approximately 77.5% of the Trump Store through various entities, raising questions about his ongoing business operations as president.

Legal experts like Danielle Caputo from the Campaign Legal Center express concerns that profiting from gold price fluctuations could hurt public trust. “There may not be a clear legal violation,” Caputo stated, “but it raises legitimate questions about whether Trump is acting in the public’s interest or promoting his own interests.”

The Trump Store first emerged in its current form during Trump’s presidency, focusing on golf products initially before shifting towards presidential-themed merchandise. Recent estimates suggest that TrumpStore.com generated around $2.7 million in total sales in 2023, highlighting a trend towards memorabilia centered on the former president.

As sales for such memorabilia continue to grow, experts suggest that the growing market for products linked to Trump’s image may reflect broader economic shifts and interest in presidential branding.