Walmart Unveils New Logo Inspired by Founder’s Legacy

NEW YORK — Walmart unveiled a refreshed logo on Monday, marking its first major brand update in nearly two decades. The new design, inspired by founder Sam Walton’s trucker hat, features a chunkier font and a darker blue hue while retaining the iconic yellow “spark.”

The retail giant, which operates 10,500 stores globally, said the updated logo reflects its commitment to evolving with customer needs while honoring its heritage. The new design will debut on Walmart’s website and app this month, with a gradual rollout across its physical stores.

“This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” said William White, senior vice president and chief marketing officer of Walmart US, in a statement.

The logo redesign comes as Walmart continues to thrive financially. The company reported a 5% increase in sales at US stores open for at least a year in its most recent quarter, alongside an 8% rise in profit. Walmart has successfully attracted higher-income shoppers by expanding its grocery offerings, lowering prices amid inflation, and enhancing its online operations to compete with Amazon.

Walmart last updated its logo in 2008, when it dropped the star between “Wal” and “Mart” and combined the words into one. That change coincided with a period of slumping sales and increased competition from rivals like Target. The latest redesign, however, arrives during a period of strong performance for the company.

The new logo’s font draws inspiration from a typeface Walmart used from the 1980s through the early 2000s, blending nostalgia with modernity. The darker blue tone was introduced to “keep the brand fresh,” according to the company.

Walmart’s ability to adapt to changing consumer preferences has been a key factor in its recent success. The retailer has invested heavily in its grocery business, expanded its selection of clothing, electronics, and home goods, and grown its e-commerce operations, which saw a 22% increase in US sales last quarter.

CNN’s Nathaniel Meyersohn contributed to this report.