The White Lotus Season 3 Sparks Luxury Collaborations with Major Brands

LOS ANGELES, Calif. — The highly anticipated third season of HBO‘s ‘The White Lotus‘ is set to premiere on Feb. 16, bringing with it a wave of luxury collaborations from major brands inspired by the show’s exotic Thailand backdrop. From fashion to beauty, home decor to gourmet food, the series has sparked a global product line that allows fans to immerse themselves in the opulent world of the White Lotus Resort & Spa.

Leading the charge is Bloomingdale's, which launched a collection from its private label Aqua on Feb. 3. The line features resort-ready apparel and accessories, with an immersive window display at the department store’s 59th Street location in New York City. Banana Republic is also joining the fray with a tropical-print capsule collection set to debut in March.

Other collaborations include a unisex apparel line from Represent, a craft cocktail guide from Cocktail Courier, and limited-edition candles from Boy Smells. Robert Oberschelp, Head of Global Consumer Products at Warner Bros. Discovery, emphasized the show’s unique appeal: ‘The White Lotus is a brilliant blend of dark humor, heart, drama, and suspense, all brought to life by a compelling cast of characters set against the backdrop of some of the world’s most stunning locations.’

Upcoming launches include travel essentials from Away, resort wear from Hotel Collection, and sustainable swimwear from Reformation. Beauty brands like Supergoop and Kiehl’s are also getting in on the action, with sun care kits and travel sets inspired by the show’s luxurious aesthetic.

For food and beverage enthusiasts, gourmet chocolate brand Compartés is releasing a mango sticky rice flavor bar, while Ketel One and Tanqueray are teaming up for season three cocktail kits. The White Lotus season three debuts on HBO on Feb. 16 at 9 p.m. ET/PT, with additional episodes available for streaming on Max.