Wicked Stars Launch Self-Care Collection Inspired by Beloved Characters

NEW YORK, NY — Stars of the acclaimed musical "Wicked", Bronwyn James and Annabelle Yang, have partnered with Olay and Secret to launch a self-care product collection inspired by their characters. The collection celebrates the importance of personal care and self-expression, urging fans to embrace their inner magic.

The duo, who reprise their roles as Pfannee and ShenShen in the forthcoming sequel, shared their excitement in a recent interview with PEOPLE. "Anytime I get to throw on a Wicked dress and prance around is a good time," said James, 31. Yang, 34, chimed in, praising the campaign’s authentic representation of the musical’s legacy.

The product line features two distinct scents. "Couldn’t Be Lovelier" represents Glinda, with fragrant notes of raspberry and effervescent bubbles, while "Wickedly Wonderful" embodies Elphaba, with a warm blend of cashmere and zesty lime. Both stars admitted they have reconciled their personalities with each scent.

<p“Self-care is a ritual,” Yang explained, emphasizing the need for daily practices that boost one’s confidence amid life’s challenges. James noted that both她 and Yang had to adapt their self-care routines during filming, often commuting long distances that required them to maintain rituals for their well-being. "That was something we both had to learn on our own," Yang added.

As they grow within their roles and public personas, the actresses reflect that self-care has deepened beyond physical products. "For me, it’s becoming more about checking in with myself," Yang stated. Other self-care practices, like bubble baths and candles, have remained an essential part of their routines.

The product collection is available for purchase now, coinciding with the premiere of "Wicked: For Good" in theaters on November 21.