Woolworths Denies ‘Wokeness’ Accusations as CEO Addresses Merchandise Removal

Woolworths’ CEO, Bradford Banducci, has vehemently denied accusations of serving up “wokeness in aisle three” after the supermarket chain made a decision to remove merchandise from its stores. Banducci clarified that the decision was purely commercial and not a political statement, although he acknowledged that the company could have done a better job in explaining the move.

Sales of certain merchandise items have been consistently declining for years, resulting in a reduction of shelf space dedicated to such products. Banducci, appearing on both Channel Seven’s Sunrise program and Nine’s Today, also highlighted the environmental implications of stocking such items. With the majority of unsold merchandise ending up in landfills or waterways, the decision not to stock them aligns with Woolworths’ commitment to sustainability.

Banducci emphasized that this decision was not made in isolation, but rather as part of an ongoing process that takes into account customer feedback. He further dispelled claims that the move was an expression of “wokeness,” stating that it represents a commitment to better serve their customers. The decision sparked criticism from media outlets and politicians, including Peter Dutton from the Coalition who accused Woolworths of acting against national interests.

Since the announcement, instances of vandalism with pro-Australia Day graffiti have been reported in two stores, and acts of rudeness or aggression towards workers have increased by 50%. Prime Minister Anthony Albanese expressed concern about the impact of the decision on Woolworths’ employees. Responding to accusations of being anti-Australia Day, Banducci stated that the company recognizes the different meanings the day holds for various individuals and affirmed that Woolworths stores would be decorated in green and gold, celebrating Australian food.

While Banducci acknowledged that Woolworths could have done a better job in explaining their decision, he stressed the importance of treating their hardworking employees with respect and highlighted the risks of frustration being taken out on them. Woolworths will continue to focus on providing the best possible service to its customers, despite the challenges they face in light of recent events.