Lily James Stars in New Film ‘Swiped’ About Online Dating Challenges

Dallas, Texas — Lily James stars as Whitney Wolfe in the new film ‘Swiped,’ which explores the challenges of online dating and the dynamics within tech start-ups. Wolfe, who co-founded Bumble after her tenure at Tinder, faces a ‘bro-heavy’ environment filled with toxic masculinity.

Fresh out of college, Whitney quickly impresses the founder of a startup and is hired as the director of marketing. However, she soon realizes that the workplace is dominated by men who dismiss her ideas and undermine her efforts. Whitney’s strategy for survival involves complimenting her male colleagues and matching their aggressive behavior.

As she navigates her new job, Whitney becomes aware of the pervasive male superiority that shapes her experience, forcing her to confront the toxic dynamics at play. Her romantic relationship with a co-worker becomes a further source of distress, ultimately pushing her to break free from the partnership in a difficult confrontation.

Directed by Rachel Lee Goldenberg, known for her work on the ‘Valley Girl’ remake, ‘Swiped’ combines vibrant energy with a powerful narrative that critiques male-dominated environments. James delivers a dynamic performance, skillfully portraying Whitney’s ups and downs while highlighting the challenges women face in the tech industry.

‘Swiped’ stands out for its engaging storyline and James’ remarkable acting, contributing to the trend of films that expose the dangers behind internet start-ups. By blending humor with serious subject matter, the film aims to shine a light on the persistent issues of sexism and toxic behavior in the workplace.