Piyush Pandey, Visionary Ad Creator, Passes Away at 70

MUMBAI, India (AP) — Piyush Pandey, a legendary figure in Indian advertising, died on Friday at the age of 70. His passing marks the loss of a visionary who transformed the advertising landscape in India.

Pandey had been battling an infection that became severe in recent days, according to a statement from Ogilvy, the agency where he served as Chief Creative Officer Worldwide and Executive Chairman in India. He joined Ogilvy in 1982 and quickly became synonymous with a style of advertising that resonated with the Indian public.

Born in Jaipur, Pandey began his career in advertising alongside his brother Prasoon, voicing radio jingles before formally joining the industry. He transitioned to the creative side of Ogilvy within six years, where his talent for storytelling shone through. His early work included memorable campaigns for brands such as Sunlight Detergent, but it was his iconic ads for Fevicol, Cadbury, and Asian Paints that cemented his legacy.

Pandey’s campaigns often blended humor, emotion, and cultural nuances, making them relatable to the Indian audience. Notable creations include Asian Paints’ “Har khushi mein rang laaye” and Cadbury’s “Kuch Khaas Hai.” His work has left an indelible mark on Indian popular culture.

His contributions to advertising were widely recognized. In 2016, he received the Padma Shri, one of India’s highest civilian honors, followed by the LIA Legend Award in 2024. Additionally, he and Prasoon were the first Asians to win the Lion of St. Mark at Cannes Lions in 2018.

Pandey also made brief forays into acting, appearing in the 2013 film “Madras Cafe.” His creative influence extended beyond advertisements, as he was also involved in the iconic song “Mile Sur Mera Tumhara,” which celebrated India’s diversity.

Tributes poured in following his death, with Finance Minister Nirmala Sitharaman calling him “a titan and legend of Indian advertising.” Her heartfelt message emphasized how Pandey transformed advertising by infusing it with warmth and humor, leaving a legacy that will inspire future generations.

Pandey’s last rites will be held at 11 a.m. at Shivaji Park in Mumbai.