Advice for New Minnesota Sports Team Owners: Win Hearts and Games

MINNEAPOLIS, Minn. — As Marc Lore and Alex Rodriguez take ownership of a Minnesota sports team, they face the daunting task of winning the hearts of Minnesotans. Insights from a longtime Minnesota sports observer suggest several strategies to capture local support.

Successful team ownership in Minnesota has often hinged on relationships with fans. Carl Pohlad, previous owner of the Minnesota Twins, initially won praise after leading the team to two World Series in the early 1990s. However, his later frustrations over baseball’s financial landscape resulted in controversial decisions, including considering team contraction and cutting spending.

“You think the current Pohlads are cheap? In 2000, Carl Pohlad’s Opening Day payroll was less than $16 million,” remarked the observer, underscoring the importance of financial commitment to team performance.

The Minnesota sports landscape also features cautionary tales. Norm Green, former owner of the Minnesota North Stars, became despised after accusations of sexual harassment surfaced, prompting his decision to move the team to Dallas. Conversely, Red McCombs revitalized the Minnesota Vikings by unexpectedly opting to keep the franchise after initially planning to sell it for parts, rallying fans with the slogan “Purple Pride.”

“Minnesotans are easy to please,” the observer claimed, highlighting how connection to the community can bolster fan loyalty, even amid past controversies. Glen Taylor, who kept the Timberwolves from relocating, has also faced criticism for the team’s lack of competitiveness and management decisions.

Currently, the Minnesota Twins have enjoyed success on the field with new ballpark expenditures but have faced backlash for not investing more in free agency over the past few years. Fans are frustrated, showing that spending is tied to public perception.

“If you want to be popular in Minnesota, keep the team in town, spend a lot of money, and build a beautiful stadium,” advised the observer. “Oh, and win all the time.”

This narrative reflects the tipping point for team owners striving to resonate with Minnesota’s dedicated sports fans. Lore and Rodriguez must be aware of the history guiding public sentiment and navigate their ownership in a way that garners goodwill while ensuring competitiveness on the field.