Ashley Graham Takes Charge as Creative Director for JCPenney Collection

NEW YORK, NY — Ashley Graham is stepping into the role of creative director for a new clothing collection at JCPenney. This collaboration marks a significant return for the supermodel, who first gained fame modeling for the retailer 15 years ago.

The new line, designed specifically for women sizes 14 and up, aims to provide fashionable options tailored to the needs of curvier women. “It’s giving the plus community the spotlight it deserves,” Graham said during a recent interview.

Graham is determined to ensure each piece resonates with the targeted audience. She expressed, “We are trying to merge the young, fashionable shopper with the existing JCPenney customer, creating something truly special for everyone. It’s about enhancing and flattering their style, not just fitting a size chart.”

Graham elaborated on her vision for the collection, emphasizing versatility for busy lifestyles. “I wanted to create truly beautiful, everyday pieces that feel timeless and classic so you will have them for years. Trends are important, but practical style for day-to-day is key,” she stated.

The first drop of the collection has already seen popularity as certain sizes flew off the shelves. As Graham puts it, the launch is not just about clothing; it is a call to action for the fashion industry to embrace and cater to the needs of curvier women. “We want options! We want to feel seen and celebrated in fashion, not forgotten,” Graham emphasized.

As she prepares for the Spring and Summer 2026 collections, Graham is also mindful of her other commitments, stating, “I know what it’s like to be overwhelmed, so focusing on what really matters is essential for me right now.”

Ultimately, the collection represents an evolution both for Graham and for JCPenney, aiming to redefine how plus-size fashion is perceived and produced in the retail world.