XX-XY Athletics Launches Campaign to Defend Women’s Sports and Equality

In a bold move to advocate for women’s sports and equality, XX-XY Athletics has launched a significant campaign, particularly highlighted during the recently observed ‘XX Day‘ or ‘Real Women's Day‘ on October 10. This initiative is part of a broader effort to stand up for truth, fairness, safety, and equality in women’s sports.

The campaign includes a powerful advertisement that calls out Nike, a major athletic brand, for its stance on women’s sports. The ad critiques Nike for its past rhetoric against patriarchy but questions the brand’s commitment when it comes to defending women’s sports and spaces from individuals who identify as female but may not be biologically so.

XX-XY Athletics has been vocal about the need to protect the integrity of women’s sports, echoing the sentiments of advocates like former NCAA swimmer Riley Gaines, who has been a key figure in the push for ‘XX Day’.

In addition to the campaign, XX-XY Athletics celebrated the International Day of the Girl on October 11, highlighting the contributions and limitless potential of girls worldwide.