Bluey to Debut in Lego Form with Six New Sets in 2025

The beloved Australian animated series *Bluey* is set to make its Lego debut in 2025 with six new sets tailored for younger children. Announced on Thursday, the sets will be part of Lego’s Duplo and 4+ lines, designed to inspire imaginative play for the show’s young audience. The sets, which will be revealed in spring 2025, will feature iconic characters like Bluey, Bingo, and their parents, Bandit and Chilli.

Lego teased the upcoming sets with an image showcasing the familiar silhouettes and vibrant colors of the Heeler family. The partnership between Lego and *Bluey* licensor BBC Studios aims to bring the show’s imaginative storytelling to life through building and roleplay. “The Bluey brand has play at the heart of everything they do, which aligns perfectly with the Lego brand values and mission,” said Michaela Edgerley Stovicek, head of preschool at the Lego Group.

*Bluey*, which debuted in Australia in 2018, has become a global phenomenon, captivating both children and adults with its heartfelt and humorous episodes. The show follows the Heeler family as they navigate life through imaginative play, often tackling complex themes in a way that resonates with all ages. The series has already spawned a wide range of merchandise, including books, toys, and even a video game.

The Lego sets mark the latest expansion of the *Bluey* franchise, which has seen immense success since its international debut. The show was the most-watched series on Disney+ globally in 2023 and remains a top-rated program on CBeebies and ABC in Australia. Julie Kekwick, head of licensing hardlines at BBC Studios, expressed excitement about the collaboration, stating, “We believe that Lego Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series.”

While the sets are aimed at younger builders, *Bluey*’s adult fans may find themselves wishing for more intricate designs, such as a detailed diorama of the Heeler house. However, the introduction of Bingo’s signature orange to the Lego color palette is a welcome addition for fans of all ages.

The announcement comes as *Bluey* continues to expand its reach, with a feature film in development and ongoing global licensing deals. The show’s creator, Joe Brumm, has emphasized the importance of maintaining the quality and authenticity of the series, which draws inspiration from his own parenting experiences. As the franchise grows, the Lego partnership ensures that *Bluey* will remain a staple of imaginative play for years to come.