Casper Ruud Raises Concerns Over ‘Sportswashing’ in Tennis

Norwegian tennis player Casper Ruud is making headlines not just for his on-court performances but also for his outspoken views on the controversial issue of “sportswashing,” particularly in tennis. As he prepares for the quarterfinals of the Stockholm Open, Ruud’s comments have sparked global attention.

In a recent interview with Danish sports media outlet, Ruud discussed the ethics of sports being used to improve the international image of countries with questionable human rights records. The term “sportswashing” was first coined in 2015 and refers to the practice of using sports to enhance a tarnished reputation.

Ruud stated, “I didn’t get an offer from the Six Kings Slam, but I’ve had offers in the past, and I’ve chosen not to go. Of course, it is a controversial country in many ways, but there are also other countries that are controversial that we travel to and play in.”

He highlighted the situation in China, referencing the case of tennis player Peng Shuai and the ongoing discourse about human rights in the region. “You can definitely discuss China and human rights there, but we go there every year,” said Ruud. “If you want to point to Saudi Arabia as a controversial country, you should also mention other countries that we don’t talk about.”

Despite these concerns, Ruud expressed hope that sports could serve as a catalyst for positive change. He noted the potential for Saudi Arabia to become more integral to tennis, mentioning rumors about the ATP considering an additional tournament in the country.

“I know what I am going to say might be described as sportswashing, but it seems to me that their new leader, Mohammed bin Salman, wants to do something, especially in sport,” Ruud added. “Athletes going there could lead to a change, who knows?”

The Six Kings Slam, described as one of the most lucrative events in tennis history, currently takes center stage in Saudi Arabia. Top players like Jannik Sinner, Carlos Alcaraz, Daniil Medvedev, and Holger Rune are participating in the event hosted in Riyadh, where appearance fees and prize money surpass typical earnings from Grand Slam events.

Ruud is currently ranked World No. 8, with a competitive record of 48 wins and 19 losses this season. His performance continues to be closely followed as he navigates both his tennis career and his stance on ethical concerns in sports.