Coca-Cola Brings Back Diet Cherry Coke Permanently in 2026

Atlanta, GA – Coca-Cola has announced the permanent return of its popular Diet Cherry Coke flavor, set to hit shelves in early 2026. This decision comes after years of enthusiastic requests from fans and follows a limited reintroduction in 2025.

The flavor, first launched in 1985, has gone through several phases over the years. It was rebranded as “Diet Coke Feisty Cherry” in 2006 but was eventually discontinued. Despite its absence from U.S. store shelves in 2020, loyal fans maintained access to the flavor through Coca-Cola Freestyle machines, keeping its legacy alive.

According to a recent Instagram post from food review platform Snackalator, Coca-Cola representatives confirmed that this latest reintroduction is a ‘sustain’ item, meaning it is intended to remain on the market long-term. The new Diet Cherry Coke will be available in 20-ounce bottles and 12-pack cans across all retailers.

Coca-Cola’s decision aligns with consumer demand for nostalgic flavors as the company navigates increasing competition and economic challenges. The company’s chairman and CEO, James Quincey, noted that they operate within a resilient industry that has room for growth. He emphasized their strategy of providing diverse beverage options to build long-term momentum.

Henrique Braun, the executive vice president and chief operating officer, stated, “We’re investing behind our brands, which led to broad-based strength across our total beverage portfolio.” The return of Diet Cherry Coke demonstrates their ability to respond to consumer preferences while reinforcing their brand identity.

Nostalgia marketing is playing a significant role in this comeback. The brand plans to use retro visuals and storytelling elements from the 1980s to attract both longtime fans and new customers. With cherry flavors trending in soft drinks, Coca-Cola’s revival of a cherished choice aims to deepen connections with consumers.

This move sets a precedent in the soft drink industry, signaling that nostalgic flavors can remain relevant and profitable. It could encourage competitors to revisit and revive their classic sodas, potentially reshaping market dynamics.

In summary, Coca-Cola’s revitalization of Diet Cherry Coke speaks to the power of consumer voices and brand heritage in a rapidly changing market. The new flavor is anticipated as a comforting nod to the past, promising to foster both nostalgia and renewed interest.