Cyprus Reestablishes Diplomatic Presence in Jakarta to Boost Tourism

Cyprus has reestablished its diplomatic presence in Jakarta after a decade-long absence, with the objective of attracting more tourists from Indonesia, Singapore, and the Philippines. The move aims to strengthen Cyprus’s tourism sector, which plays a significant role in the country’s economy. According to the latest data released by the Statistical Service of Cyprus, the nation recorded 3.8 million tourist arrivals in 2023, reflecting a 20.1 percent increase compared to the previous year.

The World Travel & Tourism Council (WTTC) noted that tourism contributed 12.8 percent to Cyprus’s GDP in 2023, an increase from 12.2 percent in 2022. Enhancing Cyprus as a tourist destination has become a primary focus for its embassy in Jakarta. Nikos Panayiotou, the Ambassador of the Republic of Cyprus to Indonesia and ASEAN as well as the High Commissioner to Singapore, explained to TTG Asia: “Tourism is an important sector of our economy. We are a country of about a million people and we receive about four million tourists a year, so you understand that this is important to us.”

Panayiotou elaborated on the potential of the Asian market, which is vast, noting an increased interest from middle-class travelers eager to explore new destinations. Positive visitor experiences could also lead to further educational or business opportunities. Cyprus, despite its small size compared to neighboring countries, offers a range of attractions including sunny beaches, historical sites, and cultural diversity influenced by European and Middle Eastern traditions. “South-east Asian communities find attractions such as our food and wine appealing as well,” Panayiotou added.

History enthusiasts can engage with Cyprus’s extensive past by exploring ancient settlements, Greco-Roman ruins like the Kourion Ancient Amphitheater, and medieval structures such as Kolossi Castle.

Travelers from Indonesia can reach Cyprus by flying through the Gulf region using airlines such as Emirates and Qatar Airways. These carriers provide routes from Jakarta and Bali to their Middle Eastern hubs in Abu Dhabi and Doha, where travelers can connect with flights to Cyprus’s Larnaca International Airport.

With the reopening of its diplomatic mission in Jakarta, Cyprus has also simplified the visa application process for Indonesian and Philippine tourists. Single-entry visas are valid for up to 90 days, and those possessing a valid multiple-entry Schengen visa are exempt from needing an additional visa for Cyprus. Singaporean travelers are allowed to enter Cyprus without a visa.

To engage effectively with South-east Asian markets, the Cypriot embassy plans to leverage social media platforms and strengthen communications with industry stakeholders. A deeper understanding of these markets will enable the embassy to customize its strategies to attract potential tourists from the region.