Danica Patrick’s Iconic GoDaddy Super Bowl Ads Spark Nostalgia as Sunday’s Big Game Approaches

Phoenix, Arizona — As Super Bowl Sunday approaches, nostalgia for some of the most iconic and controversial commercials in the event’s history has resurfaced, with Danica Patrick‘s GoDaddy ads taking center stage. The former NASCAR driver, who became a household name through her bold and provocative Super Bowl commercials, has once again captured the attention of football fans and advertising enthusiasts alike.

Patrick’s collaboration with GoDaddy, which spanned multiple Super Bowls, marked a distinctive era in Super Bowl advertising. Her 2009 commercial, in particular, remains one of the most talked-about ads in the event’s history. The ad, which featured Patrick and another model in a shower scene controlled by a group of college-aged men via a computer, was both praised for its boldness and criticized for its provocative content.

‘Nothing turned on America every single February quite like a Danica Patrick GoDaddy ad in the second quarter of the Super Bowl. Nothing,’ said a sports blogger, reflecting on the impact of her commercials. Patrick’s ability to blend athleticism and appeal made her the perfect fit for GoDaddy’s edgy marketing strategy, which relied heavily on humor, innuendo, and controversy.

During her 14 Super Bowl appearances — more than any other celebrity — Patrick became synonymous with GoDaddy’s brand. Her ads often pushed the boundaries of what was considered acceptable for national television, sparking both admiration and outrage. In 2015, one of her commercials was pulled due to backlash from animal rights activists, highlighting the risks and rewards of GoDaddy’s unconventional approach to advertising.

‘We thought it was a really funny, slightly left-side, joke,’ Patrick said in defense of the controversial 2015 ad. ‘People have an opinion about everything, especially when you get into that world of animal rights or tree rights, or whatever rights.’ Her unapologetic stance on the ad further solidified her reputation as a fearless figure in both sports and entertainment.

As this year’s Super Bowl approaches, fans are eagerly awaiting the new batch of commercials. While modern ads have evolved to focus more on storytelling and social messaging, Patrick’s legacy in Super Bowl advertising remains undeniable. Her partnership with GoDaddy not only cemented her status as a cultural icon but also set a precedent for bold, attention-grabbing marketing.

Now a podcast and F1 TV personality, Patrick has shifted her focus to other ventures, including politics, where she continues to spark debate. However, her impact on the world of advertising and her unforgettable Super Bowl moments ensure that she remains a topic of conversation, especially as fans reminisce about the golden era of provocative Super Bowl commercials.

With the Kansas City Chiefs and Philadelphia Eagles set to battle on the field, fans will also be keeping an eye on the commercial breaks, hoping for ads that can leave as lasting an impression as Danica Patrick’s legendary GoDaddy spots. As one fan put it, ‘Those were fun times, indeed.’