Drinking Preferences and Voting Intentions Revealed Ahead of UK General Election

As the UK prepares for the upcoming general election, a unique look at voter preferences has emerged, linking alcohol drink choices to political party affiliations. Data compiled by the non-profit organization More in Common sheds light on this interesting correlation.

Conducted between 17-19 June, the polling data serves as a benchmark, indicating that the Labour party holds a significant lead over the Conservative party with a projected 39% of the votes. However, the intriguing aspect lies in how different beverages align with specific party supporters.

The findings revealed that Labour voters showed a preference for beverages such as Champagne, gin and tonic, brandy, whisky, and Pimm’s. Among these, Champagne was the standout choice, with 51% of respondents who favored it stating an intention to vote for Labour.

On the other hand, the conservative-leaning drink was Sherry, with 49% of its enthusiasts pledging their support to the Conservative party. Sherry also captured the attention of 19% of Liberal Democrat voters. Strikingly, Sherry was the only drink where the majority of fans did not align with Labour.

When it comes to unique party preferences, the Green Party found favor with Pimm’s drinkers, while the SNP’s followers predominantly enjoyed IPA. Whisky drinkers, on the other hand, only showed a 3% intention to support the SNP, suggesting room for potential outreach by the party, especially in Scotland.

Moreover, the Reform Party garnered support from cider enthusiasts, with 21% of cider fans leaning towards this political preference. These insights add an intriguing layer to the upcoming general election, showcasing the diverse intersections of personal preferences and political affiliations.